Wishing ALL our friends & business partners the merriest holiday season…including the ones we haven’t met yet. Enjoy your time together, these memories are precious. See you in 2014! Shane & Jodie [NBPD] Northern Beaches Photography & Design http://www.nbpd.com.au photography … Continue reading
Hello! I love being positive. I try to focus on being happy and appreciate the good things in life, however some days we have to face the darkness and today it just so happens to be all about ‘What makes … Continue reading
What is Typographic Art? Well quite simply it is using typography as an art form. So what is typography? Well our good friend wikipedia states, “Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and … Continue reading
Hello. Welcome to my Typographic Art Series 1…Haiku Dreaming. The weather outside is a gloomy contradiction. There are clusters of dark ominous clouds threatening rain with sudden bursts of sunshine playing a transient game of peek-a-boo. Looking out our speckled … Continue reading
Hello Friends, Today I was inspired to take some photos of the humble onion. We have one sitting on the ledge of our kitchen window sill which has been happily sprouting along. I imagine this onion to be the Mother … Continue reading
Righto! Now that we have the understanding of the Elements of Graphic Design let’s get down to the business of the Principles of Graphic Design. Just to recap I previously said, “Understanding the elements and principles of design will help … Continue reading
Yesterday I had some fun whippin up some Typographic Art, Sydney. It was Sunday afternoon, a beautiful premature [but oh so welcome!] spring day and I was in a v. cheeky mood. As a result so were my compositions…a lil … Continue reading
So let’s talk turkey about the Elements of Graphic Design. As I mentioned in a previous BLOG called, ‘What makes Great Graphic Design?‘, understanding the elements and principles of design will help you communicate your designs more effectively which in turn … Continue reading
So what makes GREAT Graphic Design? As I mentioned in my previous BLOG Sydney Graphic Design, there is little argument when it comes to great design. It evokes visual, emotional and physical responses within the viewer. This takes talent, experience and passion to deliver a design of this capacity regardless of how “simple” it may appear. In fact often the simpler the design the more advanced it is.
Most graphic designers have had some form of education or training to develop their craft. This doesn’t mean you need to be a natural artist or amazing illustrator in order to perfect the art of Graphic Design, however you do need to know some of the basic elements of art and design.
Understanding the elements and principles of design will help you communicate your designs more effectively which in turn improves the quality of the design. These key elements include: Line, Shape, Size, Direction, Colour, Texture and Value. The key principles include: Alignment, Balance, Contrast, Repetition, Hierarchy, Movement and Tension.
[image 1:Poster Stone Award Professional Prize Winner: "Neset Ertas" by Geray Gencer, image 2: Dumbo Feather Magazine, image 3: Futuretainment by Mike Walsh/Frost Design, image 4: Hopscotch by Mark Gowing Design, Sydney Design, image 5: AGDA brief poster 2010/designweekbrisbane.com]
Good design will control the eye’s movement through the composition in a predetermined order. Great design will capture immediate attention, control the visual flow, convey necessary information and evoke emotional and/or physical responses.
In upcoming BLOGS we will go through the design elements and principles in more detail giving you a better understanding of what you need to do to make your design great!
Jodie Slowski [NBPD] Northern Beaches Photography & Design
Graphic Designer | Webpage Designer | Photographer | Mixed Media Artist | Blogger
Hello Friends, If you had to give one word to describe Sydney Graphic Design what would it be? Modern, Adventurous, Crazy, Technical, Contemporary…? Even though many words come to mind I would have to say innovative [def: in·no·va·tive/ˈinəˌvātiv/tending towards innovation]. “Innovation is … Continue reading